Lego released its first line of sustainable bricks in the shape of botanical elements made from sugarcane plastic on 01 August.
Announced in March, the ‘Plants from Plants’ set is part of Lego’s sustainability plan, in which the company aims to have sustainable practices in place for the majority of its production by 2030.
The sustainable Lego vegetation is made from 98 per cent responsibly-sourced sugarcane polyethylene, which has the same properties as Lego bricks made using conventional polyethylene.
Polyethylene plastics make up one to two per cent of the total amount of plastic elements that Lego produces.
“We want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials.
“We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in boxes this year. This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials,” Tim Brooks, vice president, environmental responsibility at the Lego Group said.
The ‘Plants from Plants’ line is now available to customers in United Kingdom, Germany, Austria, United States and Canada. The set will be included for free for all purchases over $35 from both physical Lego stores and the Lego store online.
“The Lego Group’s decision to pursue sustainably sourced bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability,” Alix Grabowski, a senior program officer at World Wide Fund for Nature (WWF) said in a statement.
The ‘Plants from Plants’ botanical elements will be available for a limited time.
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